For many Germans, the perfect summer doesn't need to be grand or far away - the focus is primarily on small everyday moments. This is revealed by a representative survey conducted by the opinion research institute Civey on behalf of the ice cream brands Langnese and Magnum, which surveyed around 5,000 people aged 18 and over.
Staycation for the Perfect Summer
Half of the respondents most frequently associate a beautiful summer in Germany with time spent on the balcony or terrace (47.7 percent). This is followed by excursions into nature (45.2 percent) and barbecue evenings (40.0 percent). Swimming (26.9 percent), visits to beer gardens (26.4 percent) and ice cream (24.9 percent) each follow with around a quarter. Classic travel and event motives, on the other hand, are less of a priority - travel only accounts for 18.7 percent. Multiple responses were possible.
Whether barbecuing, beer gardens or ice cream: enjoyment is primarily at the forefront of perception. On the topic of ice cream, half of the respondents (50.1 percent) cite taste and flavor experience as the most important reason for reaching for the frozen treat. Almost one in three (28.9 percent) see ice cream primarily as refreshment, while just under a quarter (23.2 percent) want to consciously treat themselves with it. Packaged ice cream is most frequently eaten at home (53.3 percent), followed at a considerable distance by outdoor locations, such as in the city or in the park (20.6 percent).
The Favorites in the Freezer
According to the survey, the classics are in the lead among brands: By far the most frequently mentioned was Magnum (19.5 percent), followed by Cornetto (5.9 percent) and Nogger (5.3 percent). Capri, other Langnese products and discount ice cream land in the further positions.
Overall, the survey paints a picture of summer that is primarily composed of simple, everyday scenes: balcony, nature and small moments of enjoyment set the tone - with ice cream as an accessible symbol of summer feeling in everyday life.
